Beauty Industry

Mary Kay Reaches Milestone of 1,678 Patents Filed

Validates its status as one of the top innovators in the cosmetics industry.

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By: Charlie Sternberg

Associate Editor

Mary Kay Inc., which celebrates its 60th anniversary this year, recently revealed that in 2023 it has 1,678 patents filed, covering products, advanced technologies, and packaging designs in its global portfolio.
 
This milestone validates its status as one of the top innovators in the cosmetics industry.
 
Mary Kay’s success lies in providing innovative, high-performing products. In a typical year, the company invests millions of dollars in research and conducts hundreds of thousands of tests to ensure that every product meets its high standards of safety, quality, and performance.
 
“I am excited to be on the front lines of innovation to create beauty products that invigorate our independent sales force members, as well as their customers, around the world. Our award-winning portfolio is the result of innovative insights and rigorous testing, ensuring that every formula delivers on the highest standards of quality, efficacy, and safety,” said Dr. Lucy Gildea, Chief Innovation Officer, Product and Science at Mary Kay Inc.
 
In addition to the commitment to innovation, Mary Kay partners with top makeup artists, trendsetters, and fashion designers worldwide, enabling its Independent Beauty Consultants to provide the products women want, coupled with personalized service.

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Earlier this year, Mary Kay Inc. was named #1 Direct Selling brand of Skin Care and Color Cosmetics in the World by Euromonitor International.

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